Radio?!! We don't need no stinkin' radio!!
According to Radio And Internet Newsletter, fully two-thirds of consumers partake of "consumer generated media" (CGM) as a part of their general listening habits. Most consumers polled cited no specific reason for the change except that they found CGM to be "more entertaining" than traditional media outlets. The full article is available here:
Does this mean that "terrestrial" radio is dead? Not really, but it will slowly lose influence as a means of communicating much the same way that newspapers did with the emergence of electronic media. The corporate powers are trying desperately to hold on to their cash cows but it is a losing battle as inevitable as the passage of time.
So, what are you listening to? Is talk and sports the only reason to listen to your car radio now? Let me know.
Tuesday, January 1, 2008
Happy New Year! (How do you listen to music?)
Posted by Kevin "The Lock" at 4:20 PM
Labels: broadcasting, Radio
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